A genuine process.
A genuine process.
The Process gives life to any project; for its magic, the people involved and the small or big steps taken until the final result. With a strategic approach very much associated with the Industry, the Genuino project was an unique approach to food court spaces.
The creative process
The creative process
As with any project, the process starts with a strategic analysis of the opportunities and challenges the project offered.
The mapping and sketching of the process was essential to make sure the necessary structures were available to continue developing and integrating the strategy and language of the project.Brainstorm
The power of ideas on Paper.
Where the ideas start taking shape.
Moodboards
Visualization and mapping of ideas and languages.
Development
A process with a close bond with the industry.
Genuino
- the brand
We liked the products so much we wanted to make them available to everyone. So we created a brand as human as the products.
Production
Production
Design takes from the Industry and the Industry takes from Design.
This was a truly Genuine project. A team of people and companies that ensure the developing and production of all the Genuino – Alegro Setúbal collection.
Wood
An unique material, noble and sustainable.
Metal
A better choice for more resistance on food court areas.
Production
Drawn with precision and attention to details.
Human
The magic and care of the industry and the artisan.
Finishes
Thought of and worked until the very last detail.